Certified Insurance Counselor

​​​​​​​​​CIC Institutes
CIC institutes are where the best insurance agents and practitioners learn the tools of their trade. Each institute is 2½ days of instruction, followed by an optional exam. The CIC Program provides an excellent continuing education opportunity; any eligible individual may attend classes without taking the examinations or working toward the designation. Presentations are custom-tailored to reflect the laws and changes in policies in the state in which the institute is held.

The institutes are:

  • Agency Management
  • Commercial Casualty
  • Commercial Multiline
  • Commercial Property
  • Life & Health
  • Personal Lines​
  • Ruble Graduate Seminar (for CICs only)
All Courses:  7:30 AM Registration
                      8:00 AM - 5:00 PM Wed
                      8:00 AM - 5:00 PM Thurs
                      8:00 AM - 12:00 PM Fri
                      2:00 PM - 4:00 PM Fri Exams

Credits:  20 Minnesota CE Credits (plus the Society of CIC files in all states)
Cost:   $440.00 for CIC Institutes (2017)
            $450.00 for CIC Institutes (2018)
            $430.00 for Ruble Graduate Seminars

Cancellation Policy: Full refund or transfer will be granted if request is received in writing within 7 days prior to the seminar.  Requests received after that date will incur a $75.00 fee.    No refund/transfer will be granted for no shows.

Eligibility and Identification Requirements
To register for and attend a CIC institute, you must be a licensed agent, broker, or solicitor; or have at least two years of full-time experience as a practitioner in insurance or risk management; or have served for at least two years as a full-time insurance faculty member at an accredited college or university. All participants must present photo identification to the on-site registrar at the program.



2018 CIC Schedule

2017 CIC Registration.pdf

2018 CIC Registration.pdf

2018 CIC Agendas.pdf 


Amy Rau
Director of Education & Events
MyPage​ displays all of your National Alliance professional education information including: Alliance member #, when your next update is due, membership dues status, CE certificate, course history, new program offerings, contact and logon information, and suggested reading materials. Please note that it will take 4-6 weeks for your attendance to be reflected on your MyPage.

This institute covers the important internal operations and factors that are necessary to successfully run an agency in today’s business world. A case study is used throughout the program for practical application of the theories, methods, and procedures.

Topics covered:

  • Elements of Agency Development*
  • Agency Marketing*
  • Financial Analysis*
  • Legal and Ethical Responsibilities*
  • Human Resources*
  • Agency Operations*
  • Client Retention and Services*

Participants will:

  • Learn to balance the roles of professional insurance counselor and successful businessperson.
  • Find methods to build and maintain staff support, maximize customer service, and improve overall operations while increasing the agency's bottom line.

* Mandatory topics are part of every Institute. Optional subjects will vary.

Explore casualty exposures and become familiar with important coverages.


Topics covered:

  • Essentials of Legal Liability*
  • Commercial General Liability*
  • Excess Liability/Commercial Umbrella Coverages*
  • Workers Compensation*
  • Business Automobile Coverages*
  • Professional Liability
  • Employment-Related Practices Exposures
  • Garage Insurance
  • Environmental Impairment Coverages
  • Directors and Officers Liability
  • Specific State Exposures/Innovations/Special Coverages

Participants will:

  • Complete an in-depth study of the CGL policy form and endorsements, and apply them to specific situations.
  • Become familiar with the Business Auto Policy forms and major endorsements, and apply them to specific situations.
  • Gain an overview of Excess Liability/Commercial Umbrella and the issues of concurrency and self-insured retention.
  • Better understand Workers Compensation, the exposures faced when employees perform work in other states, and endorsements available for this coverage.

* Mandatory topics are part of every Institute. Optional subjects will vary.

The complexity of commercial lines requires a broader knowledge of the property and casualty coverages specifically designed to address exposures. This institute addresses some of the most often encountered coverage enhancements that should be considered. Learn how to protect your clients with the coverages that best match their needs.

Topics Covered:

  • Businessowners Policies
  • Commercial Inland Marine Concepts & Coverages
  • Crime Coverages & Endorsements
  • Cyber Exposures and Coverages
  • Employment Practices Liability Insurance
  • Excess Liability/Commercial Umbrella Coverages

Participants will:

  • Identify the Property and Liability Coverage provided in the Businessowners Policy and what it does and does not cover. Examine additional coverages, extensions, and endorsements to the BOP.
  • Learn the benefits of writing Bailee coverage. Identify exposures covered by a Builders Risk Policy and the “Soft Costs” endorsement. List the methods for writing Contractors Equipment coverage. Understand the exposures of Transportation and how to address them.
  • Explore the reasons to consider purchasing Crime Coverage and provisions found in the Crime Coverage Forms. Become comfortable with the Seven (7) built-in Insuring Agreements including Employee Theft.
  • Identify the first and third party exposures related to e-commerce and the Internet. Understand the major provisions commonly found in Cyber insurance policies.
  • Explore the areas of employment practices liability for businesses and organizations, with special emphasis on related legal concepts. Learn how coverage can be provided and the major policy provisions found in employment practices liability policies.
  • Examine the purpose of excess liability policies. Learn about the different policy characteristics, “self-insured retention”, underlying requirements, and concurrency issues. Since there is no “standard” excess liability form, learn how to compare insuring agreements, exclusions and policy provisions.

At this institute, you will learn innovative ways to maximize coverage for various types of commercial property accounts.

Topics covered:

  • Commercial Property Coverages*
  • Commercial Property Endorsements*
  • Commercial Property Causes of Loss Forms*
  • Commercial Inland Marine Coverages*
  • Time Element Coverages*
  • Businessowners Policies*
  • Difference in Conditions
  • Crime
  • Commercial Property Case Study/Risk Management
  • Equipment Breakdown
  • Flood
  • EDP Coverages
  • Other Inland Marine
  • Construction Occupancy Protection Exposures (COPE)
  • Specific State Exposures/Innovations/Special
  • Coverages

Participants will:

  • Learn Commercial Property Policy essentials, including coverage, endorsements and applications.
  • Become exposed to Time Element Coverage (Business Income), options, and the recommended endorsements.
  • Study various Inland Marine forms -- Builder's Risk, Contractors Equipment, and Transportation Coverage.

* Mandatory topics are part of every Institute. Optional subjects will vary.

There are countless opportunities for property and casualty agents to develop life and health business. This institute will provide the basic, essential background, knowledge, and confidence to succeed in this market.


Topics covered:

  • Essentials of Life Insurance*
  • Essentials of Health, Disability Income, and Group Insurance*
  • Applications of Life and Disability Income Insurance to Personal Needs*
  • Applications of Life and Disability Income Insurance to Business Needs*
  • Annuities*
  • Medicare, Medigap, Medicaid
  • Long-Term Care Insurance
  • Financial Planning
  • Estate Planning
  • Retirement Planning
  • Organizational Structure and Marketing Techniques for Life and Health Insurance
  • Innovations in Life and Health Insurance
  • State Specific Exposures/Special Coverages

Participants will:

  • Learn the basic characteristics, provisions, and riders found in most life, health, and disability income insurance contracts.
  • Understand the application of life and disability income insurance to specific personal and business needs.
  • Gain a basic knowledge of the various types of annuity products.

* Mandatory topics are part of every Institute. Optional subjects will vary.

This institute prepares you to address the unique needs of individuals, families, and family members and tackle the complexities of state-specific personal lines forms.


Topics covered:

  • Personal Residential Coverages*
  • Personal Automobile Coverages*
  • Related Vehicle and Trailer Coverages*
  • Personal Umbrella/Excess Coverages*
  • Home-Based Business
  • Rental Car Coverages
  • Watercraft Coverages
  • Flood
  • Mobile Home Coverages
  • Personal Lines Case Study
  • Personal Lines Catastrophe Coverages
  • Specific State Exposures/Innovations/Special Coverages

Participants will:

  • Increase their working knowledge of Personal Lines Coverage.
  • Learn to manage Personal Lines accounts and reduce Errors & Omissions exposures.
  • Discuss major Personal Lines coverage forms, endorsements, and applications.
  • Learn when and how to recommend risk management techniques for managing Personal Lines accounts.
  • Learn to increase production and improve account retention.

* Mandatory topics are part of every Institute. Optional subjects will vary.


Ruble Graduate Seminars feature a variety of topic selections along with real-life applications for the material. Use what you learn here to explain to your clients the presence of specified risks and the most effective methods for remedying them.

CE Credit is available for MN and all bordering states, if you are licensed in a different state and registering less then 40 days from the program, please contact National Alliance to determine if CE is available.  1-800-633-2165

Ruble Graduate Seminars feature:

  • Varied educational choices which may include marketing, sales, and sales management subjects.
  • Concurrent sessions on the second day, which give you options for designing your educational experience.
  • Practical case study options that examine real-life examples, different styles of effective problem-solving, and complex exposure issues.